Contact

01/2026 – Present

SAFEZA AVA-X

Founder & Chief Executive Officer

Cape Town / International

All projects

I founded SAFEZA AVA-X to commercialize Swiss on-premises AI video intelligence for defense, public safety and critical infrastructure. The work is not only the product. It is the story a buyer can adopt.

What I did

I own commercial strategy, product commercialization, the fundraising narrative, brand, partnerships, operations and international expansion. I owned the adoption case across defense, public safety, critical infrastructure, road safety, retail and hospitality, created and delivered the sovereign-AI pitch that won SelectUSA Defense 2026, and supported a U.S. entity presence with coverage across 22+ outlets.

How it felt

It felt like holding the whole house at once: the product, the buyer language, the room in Washington, and the company that had to exist after the pitch landed.

The challenges

Yes. The hard part was never a missing demo. It was turning a sovereign capability into something governments and operators would actually take home.

  1. 01

    Writing a defense and public-safety pitch that stayed true to on-premises AI instead of sliding into generic cloud language.

  2. 02

    Carrying commercial strategy, brand, partnerships and operations in the same mandate while the company was still being stood up.

  3. 03

    Supporting a U.S. presence and then holding the story through SelectUSA and the coverage that followed.