Commercial and Digital Executive
“In this AI age, speed is the new currency.”
What Armand brings
Executive technology and commercial leader who commercializes complex AI, cybersecurity and enterprise software for government, defense and regulated buyers.
Created and delivered the sovereign-AI and defense pitch that won the SelectUSA Investment Summit 2026 Defense category.
Combines founder-level commercial ownership with hands-on depth in product, UX, security, integrations, cloud architecture and delivery. Twelve-plus years across SaaS, cloud, cybersecurity, payments and regulated technology, now focused on taking sovereign and on-premises AI from capability to adopted proposition.
Target scope
- Country Manager
- General Manager
- Managing Director
- Vice President GTM
- Commercial Director
- Digital / AI Transformation
How Armand works
How Armand works when the technology is already capable.
Commercializing complex technology
Turns AI, cybersecurity and enterprise software into propositions that government, defense and regulated buyers can adopt, not only admire.
Founder-level ownership
Holds commercial strategy, product commercialization, brand, partnerships, operations and international expansion in one mandate.
Hands-on delivery depth
Stays inside product, UX, security, integrations, cloud architecture and delivery instead of handing the hard parts away.
From capability to adoption
Takes sovereign and on-premises AI from a working capability to a story, a buyer conversation and an adopted proposition.
Projects
Stories from Armand's work.
01/2026 – PresentSAFEZA AVA-XFounder & Chief Executive Officer Sovereign and on-premises AI video intelligence, taken from capability to a defense-category win at SelectUSA 2026.
04/2025 – 04/2026SWIFT17Managing Director (Geschäftsführer) Family-office and real-estate technology leadership in Frankfurt, run in parallel with founder and product mandates.
London mandateSWIFT Holding LDNHead of Technology Investor portal and admin tools for the London office of a European asset-management house, with authorised access and no client-side database writes.
01/2025 – 07/2026Big White CryptoHead of Product & Development A white-label, multi-location crypto payments platform spanning Clover POS, Android, fiat settlement and compliance.
03/2018 – 03/2025CiberbuyFounder & Chief Executive Officer The international contracting vehicle that held concurrent executive and delivery mandates across product, cloud, cybersecurity, payments and SaaS.
08/2021 – 11/2024Concierge AtlasChief Technology Officer A hospitality digital map and services portal, built as CTO while Ciberbuy remained the contracting vehicle.
04/2020 – 07/2024Vitacheck Health / CertyflyVice President Technology Digital health and PCR-testing products for luxury hospitality, designed as Vice President Technology.
03/2018 – 02/2021Concourse Display ManagementIT Retail Operations Director Global airport-retail IT transformation across 14 locations, including payments, security and store operations.
09/2013 – 02/2018Cosmic Gold TradingIT Department Head SAP ERP / Ariba leadership for a South African trading and procurement group, from migration through real-time analytics.
Additional engagementFood Lover's MarketAdvisor A Freshservice migration across 400+ stores, with AI-assisted automation and staff training, delivered in about two months.
Additional engagementCharis Global AllianceAdvisor Payment gateway and commerce integrations across Shopify, Square POS, Stripe, localization and real-time checkout.
Additional engagementGYMSOXAdvisor Payment gateway and commerce integrations across Shopify, Square POS, Stripe, localization and real-time checkout.
Additional engagementOWN Media Group / CANVVSAdvisor Payment gateway and commerce integrations across Shopify, Square POS, Stripe, localization and real-time checkout.
Additional engagementSalibo Security SolutionHead of Mobile Head of Mobile for a London security firm: directed a six-person team shipping React Native, Expo, TypeScript and Firebase across iOS and Android.
Press
Featured in the record.
Expertise
Industries Armand has worked in.
Select an industry
Selected industry
Defense technology
Owned the adoption case for Swiss on-premises AI video intelligence across defense, public safety, critical infrastructure, road safety, retail and hospitality. Won SelectUSA Defense 2026 by creating and delivering the sovereign-AI pitch; supported U.S. entity presence and coverage across 22+ outlets.
Where Armand has worked
Countries Armand's work has reached.
South Africa
Cape Town · Johannesburg
This is where I am from. The majority of my work has been done here.
Germany
Frankfurt
I was Managing Director for SWIFT17, a family-office and real-estate group in Frankfurt. The mandate sat alongside concurrent founder and product work.
United Arab Emirates
Dubai · Abu Dhabi
I have serviced a lot of clients here in Dubai and Abu Dhabi, in retail and across various industries.
Switzerland
Geneva · Zurich
The work here has been more focused on Vitacheck, the digital health and PCR-testing platform, and has included Zurich.
United Kingdom
London
Concierge Atlas in the London area. Concourse Display Management was a global airport retail operator led from London.
United States
Washington
SelectUSA Investment Summit 2026 in Washington, D.C., including the SAFEZA AVA-X sovereign-AI defense pitch.